CHALLENGE
The prestigious Harrow International School is opening at the same time in Yangon. Our brief was to develop a strategy that will attract expatriate and local parents to send their children to this completely new school.

SOLUTION
Instead of developing a brand that was ‘British’, we felt a more inclusive angle would hold more traction with our target audience – A unique approach that combines the best elements of Asia (discipline and rigour) and Britain (character and creativity). We went on to develop a completely new brand identity with detailed guidelines and will be helping to rolling out an integrated advertising campaign in the near future. An exciting new venture for us in one the most exciting places in the world.

ACTIVATION
Identity Guidelines